January 6, 2015 Posted by Admin

Storytelling takes on a whole new meaning in today’s modern world. David Brier, of DBD International Unlimited, a branding guru states;

Your story is your brand, your brand is your story.”

This definition is a profoundly simple, yet immensely important for brands to recognize and understand that branded storytelling is the path to success in today’s disruptive economy.

In the world of travel, the word authentic is the word du jour. Tip: Emotive experiences are the root of powerful storytelling. In today’s modern world stories should be developed with authenticity; be zealously sticky, and crafted with sincerity in mind. Remember it’s not about embellishing a sense of place, this is the definition of “fake news”.


Storytelling is about spreading successful multifaceted stories requiring:

  • Visual support to engage and bring a story to life
  • Stories need to build warm relationships that move audiences to take action
  • Locally inspired stories are favored amongst travelers
  • A captivating blend of discoverable experiences and relatable brand benefits make for a well-rounded story

In a world where disconnected, digitized posts reign, a heart-filled story will rise above the fray. Note; an emotional connection to a destination, a boutique resort or an attraction, helps to create brand loyalty, increases shares on social media, and coveted, word of mouth reviews. These actions promote return trips which can increase bookings, extended stays, incremental destination purchases and more.

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Z A P A L A.P R assists destination marketing organizations (DMO’s), boutique properties, resorts, and lifestyle brands in telling their stories and inspiring desire to connect with their brand. Innovative content marketing, storytelling, and writing will make it happen.  Sign up to learn more.

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