PRODUCT LAUNCH: YOU TONICS, FORT MYERS, FLORIDA
CASE STUDY: A Facebook Sampling Program Increases Website Traffic By 88%
CHALLENGE: YouTonics Collagen Renewal, a category buster in the beauty industry, needed a “big idea” to launch a national brand on a shoestring budget.
STRATEGY: A strategic social media sampling campaign was crafted to ignite consumer interest and launch YouTonics on a national stage.
RESULTS: The campaign goals exceeded expectations. Within ten hours the sampling campaign went viral reaching 1,919 new Likes, and in just three days 5,500 fans had Liked YouTonics Facebook page, with a total of 18,000 engaged fans overall. Furthermore, the campaign increased website traffic by 88% which assisted the sales team in securing retail space in Walgreen’s, Amazon.com, Drugstore.com and other retailers. Budget: Monthly retainer fee. ROI 7:1
AWARDS: The Florida Public Relations Society presented this campaign with multiple awards.